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new product development
brand identity | naming | script writing | video concept / direction | package design | logo design
Silver Communicator Award of Distinction — Wellness Category
Silver Communicator Award of Distinction — Package Design
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RevitaBlu is a botanical blend of blue-green algae, sea buckthorn berry and aloe vera with coconut water powder. A refreshing drink mix, RevitaBlu, is blended to more effectively hydrate and support the body’s systems I was responsible for the development of the brand identity for this new brand and product, along with all marketing, social, web and packaging initiatives. As a hands-on creative director I personally handled the development and creation of the logo, product naming, brand guide, packaging, launch strategy, communications plan, and wrote the script for the launch video. Additionally, I managed my team in the creation of marketing materials, social campaigns, web design and development; as well as creative directed the Launch video. Video Production | Jeunesse Video