The Off-Road Gear Guide is a niche publication produced annually for the support of the Off-Road Expo and off-road sports enthusiasts. The Expo has two events each year, one in California and one in Arizona. Playing host to top off-road sports companies, the Expo delivers the best in parts, equipment, gear, action and experts. Attendees also experience off-road racing, rock crawling, trail riding, sand sports, UTVs, camping and adventure travel. I was responsible for the development of the brand identity, print and digital publication and all marketing promotions. Working with the event sales team I handled the development of the logo design, magazine design, brand guide, and marketing pieces.