NV is a luxury makeup line designed to deliver high-definition results for a flawless, airbrushed look that gives your skin Beauty With Benefits. Developed by celebrity makeup artist, Yolanda Halston as a spray on foundation; Halston later partnered with Jeunesse Global to bring the NV makeup line to life. With the acquisition, I was responsible for the development of the brand identity for this new brand and product, along with all marketing, social, web and packaging initiatives. As a hands-on creative director I personally handled the development and creation of the logo, tag line, brand guide, packaging, launch strategy, and communications plan. I further managed my team in the creation of marketing materials, social campaigns, web design and development; as well as creative directed the How To and Launch videos. For the product launched I managed photo and video teams as well as facilitated the product experience.