Product development for Jeunesse, M1ND Dietary Supplement, I led the product launch through brand identity, logo, all marketing and advertising initiatives and deliverables, social media campaign, web design, packaging and package design, launch video and photography. Taking a hands-on creative direction role, I personally handled the development of the launch strategy, tag line creation, product experience, video direction, package design, brand guide and comms. plan.

I oversaw and facilitated creative direction of my team in the delivery of marketing materials, event displays, social campaigns, web design and development, product photography. For the product launch I worked with brand management teams in the facilitation of the product experience.