Ghost Pepper Creative is a collective of creatives, developers, and content creators. GPC was born out of the realization that big corporate was swallowing the “little guy” and small business needed help. Initially brought in to help GPC come up with solutions for their logo and brand identity I was subsequently contracted to also create the pieces. Hearing their story and philosophy I soon came to envision this hero type character. Ghost Pepper’s goal being to help small businesses at affordable prices I could very clearly see them as the hero of Orlando, so to speak. I commissioned local illustrator Mike Wagganer to help bring my vision to life. I saw this concept of the pepper morphing into our hero’s cape and then the character maintaining a secure stature to “protect” the land.