The Winter Park Distilling Company was founded in 2010 by locals, Paul Twyford and Andrew Asher. Paul and Andrew set out with a goal to create a brand that would uphold the personality of the local Winter Park landscape as well as the community. They started with just a handmade 50-gallon still and a few old recipes for whiskey; they came to learn that Winter Park has the perfect climate for barrel aging bourbons and dark rum. I was initially brought in as a consultant by, then, WPD agency Ghost Pepper Creative. After meeting with Paul and Andrew and offering solutions to helping refresh their brand, I was hired on to do a redesign of their website. In examining their existing brand elements I suggested that I also do a redesign of their logo, which, they happily agreed to. Keeping in mind the audience they were hoping to reach along with understanding the value of their community loyalty, I came up with a more modern look and feel that would help give them a true brand presence while providing the ability to stand up to long-term success. Visit the site here